The manager and marketer need to regroup and discuss regards to the account. WAR should happen on a fixed date and time. Most importantly, it cannot be missed and it should involve everybody that including managers, marketers and creatives.

WAR should be kept within 1.5 hours and MOM of WAR should be sent by account managers to the rest of the participants.

The WAR should cover:

1. Review of Past Week’s Activities

• Project Progress:
  • Evaluate the status of ongoing projects against their deadlines. Discuss any completed tasks, what’s in progress, and what’s coming up next.
  • Marketer screen shares their ClickUp task and what’s in the pipeline and ensures the task is being tracked and updated properly.
• Campaign Performance:
  • Look at the performance of any live campaigns. Ensure primary metrics are being met and any issues on not achieving the campaign target should be discussed properly.
• Challenges and Roadblocks:
  • Discuss any issues or obstacles that the team encountered and how they were addressed.

2. Feedback and Learning

• Feedback on Work:
  • Provide constructive feedback on the work done, highlighting both strengths and areas for improvement.
• Lessons Learned:
  • Encourage the team to share their learnings from the week, which can include successful strategies or insights from challenges faced.
• Creative feedback:
  • Creative performance should be shared among the team.

3. Upcoming Week’s Plan

• Task Prioritization:
  • Identify and prioritize tasks for the coming week, ensuring alignment with overall strategy and goals.
  • Everyone is aware if the new task is being assigned and task is being created properly.
• Resource Allocation:
  • Discuss if any additional resources are needed for the upcoming tasks – budget, new creatives, new salespage etc.
• Goal Setting:
  • Set clear, measurable goals for the next week.
  • A new task is captured on the spot during the meeting on ClickUp.

4. Strategic Discussions

• Insights:
  • Briefly discuss any new trends, competitor activities, or market insights that could impact your strategies.
  • This includes any new creatives, strategic or tactical findings.
• Innovation and Ideas:
  • Encourage team members to bring new ideas or creative approaches that could be implemented in future campaigns.

5. Team Input and Collaboration

• Team Feedback:
  • Allow team members to provide feedback on processes, tools, or any other aspect of the work environment.
• Collaboration Opportunities:
  • Discuss any opportunities for cross-collaboration with other departments or team members.

Additional Considerations

• Time Management:
  • Keep the meeting focused and within a set time frame to respect everyone’s time.
• Documentation:
  • Keep a record of the discussions and action items for reference and accountability.
• Encourage Participation:
  • Make sure every team member has the opportunity to speak and contribute.