One thing that you need to understand is TikTok GMV breakdown which you can get it at TT Seller Centre.

Tiktok seems easy but it actually not – it’s a whole sales eco system whereby we need to break it down the source of sales for our particular shop.

As of now, it consist of three main channels:

• LIVE
• Video
• Product Card

On each of these channel, there are two source of traffic

• Linked account
• Affiliate account

If I can expand it further, graphically, it like below:

By breaking down the channel and source of traffic, then we can plan action plan to address those channels.