Facebook

Which Metric Should We Look At?

Technically we have two type of metrics – primary and secondary metrics. Primary metrics is actually a business goal or KPI that was set upon...

Facebook Training

March 2021 Cara Add User Dalam Business Manager April 2021 Monocal Prospecting Framework June 2021 Custom Audience Setup Scaling Framework August 2021 Monocal Ads Structure...

Finding Winning Audience

You can refer to this recording. https://berry.monocal.io/conversations/59a4a33c-1fe0-5154-8a16-047371081cc5

Best Practises

Several client accounts require us to run few campaign objectives such as traffic (WhatsApp) and conversion. Therefore, during daily campaign monitoring, it is important to...

How to target localised audience?

Localised audience can be use for brick & mortar marketing which has shop or retail that operate locally in certain area. Some use cases for...

Building Different Type of Audiences

Prospecting Exclusion: All Customers 180 Days Purchaser : WCA – Purchase 180 180 Day Website Visitor : WCA – Visit 180 180 Day Instagram :...

Use UTM Link On Facebook Campaign

We need to utilise UTM link for campaign tracking. You can use the setting as below: On Ads level, click on Build UTM Parameters Then,...

Low Landing Page View Rate

There are times when you are troubleshooting your Facebook ads performance, the cost for landing page view is higher than usual – I would say...

Getting Support From Facebook

Go to this web – https://www.facebook.com/business/help/support Select the category accordingly. If the case has been created, it should look like below: